With the advancement of technology, the internet has become major outsourcing. The growth of the internet has laid way to several websites formation and honing business and service in such websites. Now there are several factors upon which such websites depend. The most important factor upon which a website depends is the visibility and traffic it receives. There are various strategies to get such booster on a website.
One of the tactics that came into the limelight is the SEO strategy. There are various training centres and institutions which provide a thorough study on SEO. With SEO skills there are various job opportunities out there.
In this article, we will learn about the most basic yet essential questions and their answers that can be asked in an SEO interview. Here are listed 51 top SEO interview questions.
1.What is SEO?
SEO stands for Search Engine Optimization. SEO is a strategy used to gain visibility and traffic on a website. It is a process by which a website can gain quality of traffic. By traffic, we mean the visibility of the audience or viewers in the site. It is important that the audience who is viewing your website is the targeted ono, who actually interested in your site and the stuff it hosts. Once the targeted traffic is reached, the quantity of traffic is crucial. The more the traffic the better for the site. For a website, it’s mandatory to serve organic results which will entice the audience and would urge them to visit your site.
2. How will you explain SEO to a beginner?
SEO is a technique through which a website is created and curated. The primary aim of a website is to gain ranking in Google and Search Engine Optimization helps a website to gain such rankings by conducting p
3. What is the importance of SEO?
Search Engine Optimisation is important for building up good website which can get ranked in a search engine like that of Google.
These days almost everyone depends upon Google to search for the business or services which host their interest. By using Search Engine Optimisation you can gain such ranking in Google search Engine thus alluring popularity and visibility of your website.
SEO contains a plethora of subsidiaries which help the targeted users to find your service or business. It’s a great technique for developing your website.
4. What is Search Engine?
Search Engine is basically a search tool where the users can search for the services or products of their wish or requirement. A search engine portals help the user to get the required services basing upon trending keywords and the best services available so under. It helps the users to find particular sites catering to their interest in the World Wide Web.
5. What is the Importance of Search Engine?
A search engine is a warehouse of the World Wide Web. It helps the users to land at the information or websites which cater to their interest without actually compelling the users/searchers to work on technical aspects.
6. Some instances of Search Engine
One of the major and most popular search engines is Google. Apart from it, there are other search portals like Bing, YouTube, Amazon, Pinterest.
There are some other .coms like Ask.com, AOL.com, Baidu, Yahoo.com, etc.
7. What is Domain?
In this digital space, each website is like a separate residence. And each of them holds an address. So a domain is an address of a website. World Wide Web is a huge space where it becomes really difficult to remember each address, hence a separate number or domain name is assigned to each such website which becomes simpler to perceive.
8. What gets ranked in Google?
SEO interviews might seem quite easy to a person having all-round knowledge for SEO and it’s working. However, at times these interviews might get tough and tricky. One such trick question can be about what gets ranked in Google or any search portal. Normally you can tend on saying websites but in real the web pages get ranked in any search portal be it Google or any other. Google provides ranks to the pages which has earned highest visibility and has achieved the place. The domain of the web page, however, plays a crucial role in determining the rankings of Google.
9. What is Web Hosting?
Web hosting can be regarded as Internet hosting where a individual website or the website of an organisation Grant’s access to their web space via Internet to the users, browsers or the surfers. The process of web hosting provides spaces to servers to build their website and give access to the browsers. These connectivity service is then hone by Data centres.
10. What is Web Crawling?
Web crawling is a procedure of indexing the websites according to their ranks in a search engine portal. The process of web crawling is often carried out by web crawlers or better known as Spider or Spiderbot, which access the World Wide Web so as to index the web pages according to their ranks and surfing in a search engine. The crawler systematically arranges the search portal and keeps on updating it.
11. What is Paid Search Engine Result?
Paid Search Engine Result is a place where advertisers come to buy virtual spaces to place their advertisement or classifieds. It’s a bidding kind of a thing. The one who pays the largest sum of money gets the foremost place and so the like. Their is an auction based system called Pay Per click where this bidding for advertisement takes place. The advertisers pay money to publish their advertisement or classifieds.
13. What is Google Suggest or Autocomplete?
Now “Google Suggest” or Autocomplete is another function granted by Google where it provides similar related options for the users to complete their searches and save their time from typing. When a surfer goes to Google and starts searching in the search tool, Google automatically gives certain related topics which might be the concern of the users. In this way, Google tries to help out the browsers to save time.
For a SEO user, it turns out to helpful because it kinds of denotes the keywords which people are searching for related to a certain base term. Because if Google is placing the keywords in its Google suggest then its for sure that the Keyword is that popular among the surfers.
14. What do you mean by Keyword?
Keywords are the most important thing of SEO. Keywords are words or phrases which are mostly searched by surfers and browsers. Every time a website hosts a content it tries to fill in the keywords so that when a browser search for a similar word or phrase, Google shall identify such keywords in your content and thus put your page in the search result. By this process, your website gains visibility.
15. What is the need of Keywords?
Keywords are highly essential for a web page or a website. It helps a web page build the rankings in Google. Keywords are the bridge between the browsers and the websites. It connects the targeted audience to the required website.
The right keywords and their synonyms when used in the content of a website, it helps Google to identify what the content is all about. By such keywords, Google takes your website to such surfers who will be the most beneficial by using such website and by the content.
There are many tools available which helps you to know about the keywords and their frequency. Such tools are highly effective to learn the keywords of your choice and preferences. Some of them are Google Keyword Planner, Soovle.com, etc.
16. What are the types of SEO?
The concept of SEO is very vast. However there are two variations of Search Engine Optimisation. One is On page SEO and another is Off-page SEO.
17. What is On-Page SEO?
On-page Optimisation or On-page SEO is a type of Search Engine Optimisation. It includes all the stuffs that can be done on the webpage to improve the ranking of the page or to gain proper visibility. On page Optimisation includes updating and optimizing contents with regular changes. It also includes using of several targeted tags and links. The interface of the website, the page speed, structuring of your website, everything falls under On-page Optimisation.
18. What is Off-Page SEO?
By Off-Page SEO I mean that the work a webmaster has to do staying away from the interface or the website. It involves connecting with other websites and creating backlinks. It is an important aspect of promoting and establishing your website.
In Off-Page SEO other strategies like social bookmarking, social media marketing and other form of digital marketing because these marketing techniques vouches a great deal of traffic and visibility to your website.
Google respects Off-page SEO equally because it believes that the credibility of a website is build outside the page with interaction with other websites, linking and marketing with them and for them. Off-Page SEO is equally important for a website because it makes sure that your website gets viewed and visibility.
19. What do you mean by Long-tail Keyword?
Unlike normal keywords which are just a word or a short phrase, long tail keywords are really long phrases which people search for in the space over a search engine.
Although Long tail keywords garner far less traffic than short keywords, but these are extremely useful to build up rankings in a search engine. Because it is believed that surfers often use these long tail keywords when they are actually thinking of buying a particular product or are planning to try a particular service.
20. What do you understand by URL?
URL stands for Uniform/Universal Resource Locator. These URL are the name or identities of a particular website. It is a web address which directs you straight to the location of the website.
21. What do you mean by Backlinks?
A backlink is a link which a website gets when it comes in association of another website. Backlinks are extremely essential for creating a promising image of a website. It forms a bridge or trail between one website and another.
These links then impart either Do-follow provision or No-follow provision. With the two provision the surfers can realise whether to follow a link or not. Do follow is essential because it owns of the link juice which trails a surfer from your website to another.
22. What is the Importance of Backlinks?
Backlinks have got their own prominence. They are considered extremely beneficial for building up a website. When Google was founded, it received its heights through backlinks. It hunted credible and relevant sites which have enough trusted audience and visibility. Google links up their domain names and their sites in its website which helps the audience to reach trusted and well performing websites. Embracing the backlink model made Google different from other search engines.
It links up right-quality websites and trusted domains which can gain in popularity and visibility. All these ultimately caters to the main purpose of websites, they earn good ranks in the SERPs.
23. What is Do-follow link?
Whenever backlinks are hosted in a website, they come with a Do-follow and No-Follow tag.
The Do-follow tag means exactly what it says. Whenever the link is marked as Do-follow, Google will follow it up check it out and provide authentication to the website. It gives a idea that the website is a trusted one and the surfers can browse through it. Google will browse through it pass the authority and trust from one domain to another.
24. What is No-follow link?
Now No-follow also means exactly the way it says. Whenever a link is marked No follow, Google removes most of them from their web because they hardly hold any value in SEO. According to Google, No follow is a way of webmasters to infrom the searchers to not follow a particular link.
25. What is the difference between Do-follow link and No-follow link?
Another question that pops up in an SEO interview is that what’s the difference between Do follow and No follow.
So Do follow is a hyperlink which Google follows up and check it out so that it can pass the link from one domain to another. Using a Do follow linking is an essential way of connecting sites and promoting the right quality and trusted ones among the targeted surfers. With a Do follow link Google passes on the link juice which shall trail one webpage to another.
However, with a no follow mark, Google just avoids that link and warns webmasters and surfers to not follow the link. Mostly Google removes all the no follow link ups from its web page as it consider them as less relevant.
26. What is Internal Linking?
Internal links are basically hyperlinks which takes a surfer from one page on the domain to another page on the same domain. Now internal links are associated in web pages to trail the surfers from one page to another. Internal links are mostly used for navigation purpose and for browsing.
However, they have two specific usages,
1.Iternal linking can be used to comprehend hierarchy in accordance to the most used keywords and their usages.
2. Secondly internal linking are great subsidiaries for passing on the link juice of one webpage to another. It is an important aspect of building up a trusted and promising website.
27. What are Inbound and Outbound Links?
Inbound links or IBL are the hyperlinks which come to your page from another domain. These inbound links are the phrases which you search for as in keywords.
Now talking of Outbound links or OBL, are the links which bridge your website to another website. Although Outbound links don’t really deliver a great SEO benefits, they come with both Do follow and No follow. For Do follow outbound links, Google trails in the links with other website and thus enhance its visibility. It also helps to pass on the link juice which helps the surfers. No follow OBL are simply warnings to Google and searchers to ignore the links and they mostly go into trash.
28. What is Anchor text?
Anchor texts are the ones which have got linked to your website or a page of your website. Anchor texts are regarded as essential in SEO build ups because they directly trails up a surfer to the web page.
When it comes to Anchor text, Google is very particular about it. The anchor texts should be clear without any disruption. It should not hold any such symbols or resemblance which shall derail the interest of the surfers. The anchor texts should be relevant, with inclusion of branded, exact match of URL or naked URLs. They should not misguided in any ways. It naturally links up a browser from one web page to another.
29. What is the Importance of Anchor text?
Anchor text are extremely helpful for the search engines and the searchers. An anchor text helps the search engine to gain information about the website. A good anchor text contains the authenticity of a website. It is very much necessary that the anchor text is genuine and is raw with required keywords so that the search engine can trail it out.
Another important feature if anchor text is that they help the readers or the surfers to gain further information about their website and how they work. The anchor texts holds up the link for trailing a browser from one web page of the domain to another page of the same domain.
While hooking up a link in an anchor text it is essential to take care of the targeted keywords. The anchor texts should be build up naturally because Google rebukes the website having an unnatural anchor profile.
30. What is Google webmaster Tool/ Google Search Console?
Google Webmaster Tool or GWT is a tool provided by Google which acts as a helpdesk to the webmasters. Lately Google Webmaster Tool has been upgraded and called Google Search Console.
This tool is a help box to the webmasters who can just open it up and search for all the relevant keywords or page ranking or linking. Including the above stuffs, Google Search Console helps the webmasters to perform several other tasks like indexing their page, checking out status, optimising their interface and a lot more. Google Search Console has been very helpful for web building. A true boon for webmasters!
31. What is Search Engine Submission?
When you create a website, it’s important that you submit your website in Google Search Engine. You can submit the website using Google Search Console. You can use Google Search Console to submit your website in any search engine.
If you don’t submit your website in a search engine, it won’t let you use any SEO tool to optimize your website. Once you submit your website, Google Search Engine will crawl the site and index it. It is only after your website is indexed you can optimize it.
32. What is Social bookmarking?
Social bookmarking is a process by which you can tag, edit, annotate a page which you can visit later on. It is a unique service which provides certain links. This links help us add, edit or share the page or site. Social bookmarking helps you earn backlinks which ultimately builds the SEO of a site.
33. What is Guest Posting?
Guest Posting becomes an effective technique of SEO. In this process you connect with the owner of other websites or the webmasters may be through emails. You offer to write for them in their website. In that content you can share or attach the link which reverts back to your blog or website. Most of the time you can do guest posting free of cost but at times they might demand an admin fee. There are even sites which create the content for you, free of cost.
34. What is Blog Commenting?
As the name suggests, this service allows you to post comments on blogs which gives access to comment over there. In those comments, you can attach the backlink of your page, which will direct them to your site. Now this blog commenting happens in two way.
Automated: In this process, you automate the comment process and it directly delivers comments on the blog posts of the one which allows such comments.
Manual: Now in this method, you will manually have to select the blog in which you want to send the comment with the backlink. You can select the blog basing upon the relevancy and choices.
35. What does NAP stands for?
NAP standard for Name Address and Phone number. By NAP, Google means the name address and phone number of the service provider or the business holder.
Google demands this NAP as it is a prime aspect of SEO. It needs to have the detail information on order to display when asked for.
36. What is SEO Audit?
It is a service in which evaluation is done of a website for the Search Engine. In this technique a thorough check up of On-page, off-Page and every aspect of SEO.
37. What is included in SEO auditing?
SEO auditing differs from site to site. It is the choice of the webmaster to include any thing that one might wish for to be included in SEO audit. If you wish to have an example then, a good SEO audit might include
- Targeted keywords
- Site ranking
- What is the site ranking for
- Off page analysis
- On page analysis
- Content issue
- Meta data
- Anchor text delivery
- Referring Domains
- Technical analysis
- Page Structure
38. What do you mean by LSI keyword?
LSI stands for Latent Semantic Indexing Keywords. They are the words or phrase that are closely related to the keywords you are searching for. These LSI keywords should be included on the page so that the keyword relevancy boosts up.
39. What are most important Google Ranking factors?
Now this answer may differ from person to person, but as an individual, I feel, that the most important Google ranking factors should be
- Content Optimizations
- Schema Code
- Page Speed
- Mobile First
- Brand Power and Social issues
- Domain power
- User Experience
40. What is Google Analytics?
This is yet another amazing tool of Google which provides a complete web-based analysis of the traffic of your website. It tells you about the user, who they are, which includes age , sex, state, etc. It also delivers the origin through which they found the site, their activity on the site and a lot more.
41. What do you mean by Domain Authority?
Domain Authority is a scoring system developed by MoZ. It predicts that what ranking the website is likely to get when it is placed in search engines. The score is given by a third party. The scoring is given from 0 to 100. The score is used to check the ranking strength of a website. The more the score, MoZ sees more authority in the page.
42. What is the Importance of Domain Authority?
Domain Authority is not a technical process. It is a classic way of determining the ranking strength of a website. Domain Authority is an excellent process which values domains or guest posting.
Although it a classic metric to know the ranking strength it is regarded as outdated by the modern SEO developers. They vouch upon traffic and relevancy more than they vouch upon DA. However, Domain authority is very easy to understand.
43. What is Directory Submission?
In simple words, a directory is a collection of many websites. The internet is a home to numerous such directories. Whenever a surfer or browser search for a product or service, they can find the website so related in the SERP.
When you build a website, you have to submit it under a directory, with proper categorization. This helps the users to easily trail your website. It is a great tool for local SEO and generate traffic.
44. What is Press release submission?
This is a great opportunity to build up links and backlinks. So basically what companies do, when they come up something new and happening, they give information about it to the press. The companies may wish to write a story for the press release in which they might link in the address of their website. Through which you can trail their website.
45. What is the Importance of Press Release submission?
Press Release submission is a fruitful aspect of increasing visibility of your website, but it works only when you are a true expert in it. You need to have a story that is interesting enough to reach the most influential journalist or editors. Only then can you take out a good PR value out of a Press Release submission.
It is a tactics which requires investment of a large amount of money but the chances of success it very less. The story should be profitable to them also, only then will they write or publish an article of yours. However, it is a long term process. You have to wait for your story to go viral in order to gain PR out of it
46. What is SEM?
SEM stands for Search Engine Marketing. It is an important aspect of building up an website. In Search Engine Marketing, the visibility and traffic of a website is increased through marketing. In marketing, paid advertising is preferred. It is a marketing strategy in which the website is build up by purchasing advertisements in a search engine.
47. What is the difference between SEM and SEO?
Now the question arises, what is the difference between SEO and SEM. Both of them are related in a very distinctive manner.
- SEO is an organic technique however, SEM is a paid strategy.
- SEO features a snippet in SERP and SEM features an advertisement.
- SEO doesn’t require any money, but SEM requires timely payment.
- SEO results don’t directly targets the audience, however, SEM works to reach the targeted audience
- SEO takes a long time to actually be fruitful but SEM works without much haste
48. What do you mean by Keyword Destiny?
Keyword density is the number and quantity of a keyword used in a content. The amount of a particular keyword improves the ranking of Google in SERPS.
The keywords are there to tell Google that for which query a particular webs page is to be ranked. However the density of Keywords differs from keyword to keyword. The keyword or phrase are very essential for a webpage.
49. What is Black Hat and White Hat?
Black Hat SEO is a set of optimization technique which are not really legitimate under the SEO algorithm order to gain high rate of visibility an traffic. However, the strategies so used violates the terms and conditions of Google.
White Hat SEO is the reverse of it. It is a strategy in which you focus in building up your website and its ranking without the use of any illegitimate process. All the techniques you use shall fall under the Google Algorithm. In this format you don’t really focus on link building but on the user interface. Google often wants webmasters to prefer this strategy while doing optimisation.
50. What is local SEO?
Local Search Engine Optimizations is an excellent way of establishing local business or service. It is also known as local search marketing. Local SEO helps you to take your business or service to the local customer which is highly profitable.
51. Name some SEO tools available in the market.
- Google Search Console: For a good SEO executive, it is very important to master search Console. Google Search Console is a free SEO tool provided by Google. It helps you to check the health of your website, it’s working, the customer journey. It also helps you to target the errors and remove it.
- Google Analytics: Google Analytics is a free tool which helps you to understand the health of your website. It helps you to know how your website is performing, how the visitors or viewers are behaving, what all loopholes are there. It is a great option to conduct SEO of your website
- Moz: It helps the business holder or service provider to get the insight details of their website and also of its competitors. Moz is a paid SEO tool.
- Screaming Frog: Another paid SEO tool is Screaming Frog. It crawls all along with your website and checks out links, backlinks, HTTP, and a lot more.
- SEMRush: This SEO tool helps a webmaster to check the backlinks, the position of keywords and point out errors in the website. SEMRush is another paid tool.